Don't Buy Another Bottle of Whiskey From The Liquor Store
After reading this, you’ll never buy whiskey from a liquor store again.
Let me guess…
The last time you visited a liquor store, you most likely picked up a bottle of one of these:
✅ Crown
✅ Maker’s
✅ Bulleit
✅ Johnnie
✅ Woodford
✅ Four Roses
✅ Knob Creek
Or a whole host of other standard shelf options…
Every day liquor store visitors buy their whiskey on auto-pilot, with hardly a thought about what’s actually out there… especially if you’re last-minute gift shopping.
Maybe you took the extra time to find a really nice bottle or maybe you happen to know someone and even got access to something really special.
But, statistically, you probably didn’t.
In fact, based on 2022 purchasing data, you most likely picked up one of the bottles I listed above.
To be fair… there’s nothing wrong with these options - we’ve all been there.
But the point is that you can do better for yourself, your home bar, and for your friends when they come over.
Did You Know There’s a “Secret” Network of Whiskey Brands and Bottles That Liquor Stores Don’t Sell and That the Average Consumer Can’t Get Access to?
Most people are shocked when I tell them this…
You simply don’t know how much great whiskey you’re missing out on, because you either don’t have the time to spend researching or are too intimidated to really ask for help on finding a superior product.
To keep it simple: it comes down to retail economics:
- An initial limited supply of special bourbons and whiskeys makes getting access to them difficult in the first place.
- Liquor store owners have to plan for all customer preferences in their area - some stores don't have enough demand for high-end specialty whiskey
- Conversely, some owners know they have demand but can't move enough volume of other distributor's products to 'earn' the right to sell certain products.
- Finally, liquor stores can't just sell whiskey & bourbon, they need to commit inventory capital to everything else a shopper might want when they walk in, balancing the cost of each bottle vs the profit they could make on other products.
PourMore flips the model: by guaranteeing demand and distribution, we get better prices on better bottles. Couple that with our expert panel of tasters, distributors, and distillers, and you literally couldn't find a better product on the market than PourMore!
We Were Sick of Subpar and Boring Bottles… So We Decided to Curate the Best Brands Ourselves!
We were sick and tired of going to the liquor store, only to find the same “name brands” over and over.
We started PourMore to help people like ourselves get curated bottles of incredible whiskey through our unique referral network of distributors, distillers and industry experts who are giving their combined experience to you through our club.
Here’s how we do it:
🚫 Unlike liquor stores, we aren’t discounting random liquor that ‘we just need to move’ to turn inventory.
🚫 And unlike other online clubs, we’re not highlighting the cheapest brands / bottles possible to make a ton of margin.
🚀 We’re whiskey lovers who have built a network of whiskey advisors that a standard consumer could never hope to actually compile.
Not gonna lie - we have a damn fun time building that network!
We are constantly working with our network to identify the best bottles for our subscribers at reasonable price points. We event strike it lucky some months and get great deals on bottles that hit WAY above our weight class!
With less effort than going to the liquor store, you could get a whiskey-of-the-month subscription that will get you better whiskey every single time.
Why PourMore Has Become the Go-To Resource For Whiskey Lovers
So here’s what goes into every subscription box we send out:
✅ We leverage our unique expert network of distributors, distillers, and influencer connections to source the best bottles for each of our clubs every month
✅ You’ll choose between 3 different club levels: the higher the club level, the more exclusive / special the bottles, the higher the price (example bottles provided below)
| CLUB | PRODUCT EXAMPLES |
|---|---|
| Intro $50/Month | Masterson's Straight Rye Michter's Small Batch Bourbon AD Laws Four Grain Short Barrel Toasted Barrel 94 Proof Sagamore Rye |
| Explorer $80/Month | WhistlePig Farmstock Rye Stellum Black Label Blackened Cask Strength (Limited Edition) Heaven's Door Hwy 61 (Limited Edition) Koval Amburana Rye (Limited Edition) Wilderness Trail 4 Year Rye (Limited Edition) |
| Enthusiast $130/Month | Blackened x Rabbit Hole Cask Strength (Allocated) Cream of Kentucky Rye (Limited Edition / Allocated) Highland Park 15 Michter's Toasted Barrel Sour Mash (Allocated) Pinhook Collaboration Edition #2 (Limited Edition) Wolves Rye Whiskey & Hop Flavored (Limited Edition) |
✅ We ship all bottles between the
5-10th of each month, meaning bottles get received between the 10-20th of
each month.
✅ Each subscription comes with a full
750ml bottle of whiskey + curated tasting notes + a mixologist- or
influencer-inspired cocktail recipe.
✅ We survey members each month to
get feedback on the bottles received. While we understand that everyone’s
taste preferences differ, we take all the feedback in and review as a team to
improve our selections every month.
✅ We aggregate customer insights and
share with our suppliers to further hone in on the best bottles in the
marketplace.
Keep in mind: even IF you amassed the advice of these same distributors, distillers
and influencers, you’d still have a problem actually acquiring some of the
bottles we send out.
And, because we are able to commit to bulk purchases of these highly
recommended bottles, we simply have more influence than most local liquor
store owners (and even some larger players) getting you
🗝️ better access to
bottles you might never try at your local store
🌟 or even getting you
exclusive access to bottles you could never find.